It means “magic” in Pushtu and Kimaya’s magic has rubbed off on fashionistas galore, who love to indulge in fine Indian fashion. As a true blue Indian luxury brand, the brainchild of the husband-wife duo, Neha and Pradeep Hirani, Kimaya is a leader in the Indian Fashion Industry with great sense of the luxury market in the Sub Continent. Its strong brand equity hinges on excellent couture and prêt imaging developed over a period of time, supported by great merchandising and operational expertise and customer relationship management Founded in 2002, Kimaya brought about a revolution at the core of the fashion retail business, instilling a touch of professionalism in an industry fraught with a chaotic retail environment. While it launched with 26 leading designers in its portfolio, in just six years, that number has more than quadrupled to over 140 designers; Indian and Italian and still counting. Not only is there a huge variety of names to chose from, but also the choicest offerings are on display, as a team of merchandisers and fashion forecasters persevere and present edited designer collections at the stores
